There is nothing that comes close to generating huge television number quiet like a huge sporting event. This has been the case throughout history and continues to this day. However, while the Super Bowl may be the most popular event in the United States, it doesn’t come close to the viewing figures that are attracted to some of the biggest events that have gained billions of viewers from around the globe.
These are some of the biggest viewing figures for sporting events. These events are typically popular for betting too, with a wide selection of markets available with leading sportsbooks that also offer a live casino section.
Rugby World Cup
One of the most-watched sporting events of all-time came in 2015 when a reported one billion people from around the world tuned in to watch the World Cup final in rugby union. The number of viewers for the event is more staggering when you realise that the competition was only introduced in 1987. However, the 2015 final attracted record-breaking viewing figures as great rivals New Zealand and Australia met in the final. The All Blacks were looking to regain their World Cup, which they managed to do by beating the Aussies 34-17.
Cricket World Cup
Another sport with a bigger worldwide appeal than American Football is cricket, with 2.2 billion fans turning in to watch the 2015 World Cup final. It isn’t any surprise that the viewing figures were so high for the event given that fans from around Europe, Asia and Australia would have all turned in to watch the event. The event ran between February and March, and there were reportedly one million fans to pass through the turnstiles throughout the event. The final was once again played out between Australia and New Zealand, with the Aussies taking the success after winning by seven wickets in front of a record-breaking attendance at the Melbourne Cricket Ground.
Soccer World Cup
No sport comes close to the viewing figures that are pulled in by soccer. The Champions League final is most viewed annual sporting event on the sporting calendar, but the World Cup generates interest from around the globe. The 2018 World Cup final was one of the most viewed in the history of the competition, with France meeting Croatia in the showpiece event to bring an end to a memorable summer of action on the pitch. The final itself was one of the best in recent memory, as France ran out 4-2 winners to win their first World Cup success since 1998.
When it comes to the biggest sporting event on the calendar, nothing comes close to the global interest than the Olympic Games. The last six Olympic Games have all enjoyed viewing figures of over 3.5 billion, but the Olympics that sits as the most viewed of all-time remains the 2012 London Games.
The summer of sporting action in the United Kingdom was one of the best Olympics of all-time, with huge stories throughout the games. Michael Phelps won his 22nd medal to become the most decorated Olympian of all-time, while Usain Bolt also regained the Olympic title that he won four years earlier. There was also British success in the form of Super Saturday, with Jessica Ennis-Hill, Mo Farrah and Greg Rutherford all winning golds inside the same hour.